About Zonar

Produced and distributed in Romania, Zonar is the first milk serum in the world that keeps whey protein in a completely natural state. It is a raw, live product, that has extraordinary therapeutic effects on the body and mind.

This company’s messaging is all about living a healthy lifestyle. They want to encourage people to live the healthiest life possible and they believe that their product will help others achieve that goal.

For this project, we…

  • Established a business model and set-up revenue streams
  • Built pricing, positioning, and operation procedures
  • Constructed both their verbal identity (both name and tagline) and visual identity (logo)
  • Designed new and improved packaging
  • Built a fully-functioning e-commerce website (design, copy, development)
  • Implemented sales and marketing automation
  • Established telesales training
  • Generated a client support procedure

Creative communication

During several months we exercised Zonar’s communication.

We’ve experimented with the brand tonalities until the Public was crystal clear about what Zonar meant.

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