When you are just starting out in a company, you become hungry for whatever comes your way. Should this still be true for creating clients? Should you consult everyone and have the masses spread the word? Or, should you consult only those in your network, because they would be there for your best interest and what to help on a personal level?

Making a General Complementary Consultation Campaign

Cons

The MassesA consultation overload! We only have so much time in the day, and we want to make sure we are using that time as wisely as possible. We would be killing ourselves if we received an overload of clients and would not be able to help the best clients for us. You don’t just want the freemium hunters but the really serious clients that will stay with you for years.

Pros

Your company becomes well known because if everyone is going to them then others will follow. This keeps your options open for other clients. It is not smart to come out with only one type of client when starting; there may be hidden potential clients you are over seeing.

Having a Specific Complementary Consultation Campaign

Cons

You may not know enough people in the area you are trying to service. This will dwindle your outreach and your potential for future clients. This could also be a stressful situation and friendships can become torn if not handled properly. It is always a risk with involving friends and family, even if they are your biggest fans. Even if your friends are not using your service but trying to help promote you, they may feel you want too much from them and feel uncomfortable with your suggestions.

Pros

AcquaintancesWarm and personal outreach is still a very effective way to get people to trust your new venture. They already trust you as a person, so they would expect nothing less from your business. This creates instant business that will get a lot of attention from others in your network. For some of the smaller deals, you could help for free, just to let them know you are using your skills out of friendship and not trying to use them as a stepping-stone for your business.

There are many pros and cons when it comes to making sales and outreach campaigns. Going with the masses or close associates, both have a positive and negative side, so, what do you do? For us, we have decided to take a blended approach, we want to reach both the masses and also go through our close connections. This allows us to be picky with who we provide complementary consultations to but still gets the message out about the new companies to clients you may have overlooked.

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